96X Memphis has been reimagined and rebuilt by native Memphian and former 96X Music Director and on-air talent John Michael. A 30-year radio and music industry veteran, John’s career includes highly-successful stops in New Orleans, Memphis, Tucson, Cincinnati and a nearly two decade run with CBS Radio in Los Angeles at The World-Famous KROQ, KCBS, and AMP Radio.
In early 2021, John decided to take on the challenge of building a streaming radio station that doesn’t sound like anything currently on commercial FM radio. He recognized that many streaming pureplay stations were being run by radio professionals who were sticking to classic radio practices rather than taking advantage of the creative freedoms that streaming audio allows. John saw his opening to fill a need, so he built a home studio and got to work.
96X Memphis went live in July of 2021 and is rapidly gaining a following of listeners all over the world. 96X Memphis has received local and national media attention, and is poised to blaze a new trail as radio transitions from traditional over-the-air distribution to over-the-top digital distribution.
John splits his time between homes in Pacific Palisades, California and in Memphis. In addition to owning 96X, John also works with Custom Channels, a company birthed by legendary radio think-tank, SBR Creative Media. John is currently working on two new independent linear audio brands that will launch in the near future.