There is an untapped gold mine of hit music that Alternative Rock radio stations either didn’t stick with or missed altogether. It’s mostly because of modern radio programming tactics, but it’s a shame nonetheless.
Why is Radiohead in the Rock and Roll Hall of Fame, but you only hear “Creep” on commercial radio? The Strokes, Spoon, Queens of the Stone Age, Arcade Fire, Beck, Tame Impala—none of these artists have homes on commercial radio. Not even at mainstream Alternative Rock radio.
Guess what, they have a home now!
We aren’t here to sound like the old 96X. It’s not about installing a by-the-numbers contemporary Alternative Rock format. It’s not about breaking music. And it’s not about leaning into Memphis stereotypes.
I’m here to create an ass-kicker of a streaming radio station based around the set of principles I learned from being a native Memphian. It’s built around the rhythm section; it’s built by ‘feel’; and it’s designed to lift you up, dust you off, and send you out into the world ready to take on anything and anyone.
I’ve been waiting my whole life to do this!