There is an untapped gold mine of hit music that Alternative Rock radio stations either didn’t stick with or missed altogether. It’s mostly because of modern radio programming tactics, but it’s a shame nonetheless.
Why is Radiohead in the Rock and Roll Hall of Fame, but you only hear “Creep” on commercial radio? The Strokes, Spoon, Queens of the Stone Age, Arcade Fire, Beck, Tame Impala—none of these artists have homes on commercial radio. Not even at mainstream Alternative Rock radio.
They have a home now. In Memphis.
We aren’t here to sound like the old 96X. It’s not about installing a by-the-numbers contemporary Alternative Rock format. It’s not about playing ball with the music industry. It’s not about leaning into stereotypes or making assumptions about what people want.
We’re here to deliver an ass-kicker of a streaming radio station based around the set of principles I learned from being a native Memphian. It’s built around the rhythm section; it’s built by ‘feel’; and it’s designed to lift you up, dust you off, and send you out into the world ready to take on anything and anyone.
We measure success in terms of meaningful connections with our listeners.